School-of-cool is in the Arctic Circle!













At Oarai on Japan’s Ibaraki coast, the Sun Beach Sandflats Racing carries on the legacy of Ormond Beach 1902. A School of Cool team story: 3 guys, 1 unknown bike, 4 days to build it, race wins on the sand and a sale on the beach.

School of Cool

Beach Races through the eyes of Chris McGregor, the rider supported by Hold Fast: his 1942 WLA, vintage racing culture and his results at Rømø 2026.

Plan motorcycle rides from Marseille to Cassis, Sainte-Victoire, Sainte-Baume, the Luberon or Estérel. Check access, prepare your route and compare bags.

Should we meet a deadline before washing his jeans Pike-brothers? Pike Brothers denim pants are made from 100% raw conton. The selvedge fabric (comes from the English “Self-finished edge”) is woven very tightly and the ends are reinforced by selvedges. The edges of the fabric are finished during weaving, and then sewn to finalize the…