School-of-cool is in the Arctic Circle!













School of Cool

Plan motorcycle rides from Marseille to Cassis, Sainte-Victoire, Sainte-Baume, the Luberon or Estérel. Check access, prepare your route and compare bags.

Beach Races through the eyes of Chris McGregor, the rider supported by Hold Fast: his 1942 WLA, vintage racing culture and his results at Rømø 2026.

At Oarai on Japan’s Ibaraki coast, the Sun Beach Sandflats Racing carries on the legacy of Ormond Beach 1902. A School of Cool team story: 3 guys, 1 unknown bike, 4 days to build it, race wins on the sand and a sale on the beach.

Should we meet a deadline before washing his jeans Pike-brothers? Pike Brothers denim pants are made from 100% raw conton. The selvedge fabric (comes from the English “Self-finished edge”) is woven very tightly and the ends are reinforced by selvedges. The edges of the fabric are finished during weaving, and then sewn to finalize the…